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[Remote] Marketing Leader ( Performance Marketing Focus)
Note: The job is a remote job and is open to candidates in USA. Rate is a leader in home purchase mortgages and is expanding into HELOC and insurance brokerage while growing its app user base. The Marketing Leader will translate the CEO's vision into measurable growth by owning the performance marketing strategy and driving full-funnel marketing initiatives.
Responsibilities
- Own performance marketing strategy and execution across paid media, lifecycle channels (email, push), direct mail, and emerging channels
- Translate company vision into scalable, ROI-driven growth plans across acquisition, engagement, and monetization
- Drive full-funnel performance from acquisition through cross-sell, upsell, and retention
- Partner closely with creative teams to develop, test, and iterate high-performing concepts and messaging
- Work with cross-sell and upsell teams to maximize lifetime value and products per customer
- Lead coordination across marketing, product, sales, and analytics to ensure aligned execution
- Establish structured testing frameworks across creative, channel, audience, and offer, and scale what works
- Build and maintain clear visibility into campaign performance, budgets, forecasts, and results
- Identify growth opportunities across mortgage, HELOC, insurance, and app ecosystems
- Drive operational rigor across workflows, timelines, and cross-functional collaboration
- Act as a force multiplier by removing friction, accelerating execution, and raising performance standards
Skills
- 8+ years of experience in performance marketing, growth, or consumer marketing leadership roles
- Proven track record of building and scaling consumer-direct brands
- Deep expertise in paid acquisition (search, social, display), lifecycle marketing (email, SMS, push), and offline channels such as direct mail
- Strong understanding of full-funnel economics including CAC, LTV, payback periods, and attribution
- Experience driving cross-sell and upsell across multiple product lines
- Ability to lead and influence in a matrixed organization without direct authority
- Data-driven mindset with strong analytical skills and a focus on testing and iteration
- Strong partnership with creative teams and a clear perspective on what drives performance
- High level of execution with strong attention to detail and speed
- Comfortable operating in a fast-paced, high-growth environment with ambitious targets
Benefits
- Eligibility to participate in a company-sponsored 401(k)
- Vacation benefits
- Eligibility for medical benefits
- Eligibility for dental benefits
- Eligibility for vision benefits
- Eligibility for prescription drug benefits
- Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
- Life insurance and death benefits
- Critical care insurance
- Personal accidental insurance
- Commuter benefits
- Pet insurance
- Certain time off and leave of absence benefits
- Well-being benefits (e.g., employee assistance program)
- Other supplemental benefits (e.g., legal planning assistance; identity theft protection; wellness resources)
Company Overview
Company H1B Sponsorship