Beast Industries is seeking a Director of Social Media, X to manage its presence on the platform, including Thre. This role reports to the Head of Social Content, with a dotted line to the Chief Communications Officer. The position involves collaborating with video, editorial, and talent teams to grow the brand's following and shape its real-time communication. The role is preferred in Greenville, NC, but remote US applicants who can travel frequently will be considered.
Responsibilities
Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.
Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
Adapt content for Thre and its distinct audience.
Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.
Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.
Craft branded and partner content that performs like our organic content.
Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions.
Requirements
4 to 8 years running social media with X or Twitter as your primary platform, and at least 2 years as the named owner of a large account (1M+ followers).
Experience in a real-time environment such as a sports league, team, or broadcaster; a major media or streaming brand; a gaming or esports organization; a top creator or entertainment company; or a consumer brand known specifically for X excellence.
Exceptional short-form copy writing skills in a distinctive voice, with examples of successful posts and their performance data.
Experience running live coverage under pressure (game days, premieres, launches, or breaking moments) with fast approval loops.
Clip-native ability: can cut short-form video or brief editors with precision, understanding what makes a clip successful on the platform.
Understanding of content spread dynamics on the platform, including creator and community pages, with ideally existing relationships in that space.
Strong stakeholder management skills, keeping brand, communications, and leadership aligned while maintaining platform speed.
Fluency in platform analytics and testing, making publishing decisions based on data.
Native understanding of internet culture and platform usage.
Benefits
Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
