Director of Media Strategy – Activation, Paid Media

Job Description:

• Build and own Dropbox's unified media strategy across brand and performance
• Set annual and quarterly investment theses, define the channel portfolio, and make media-spend tradeoff decisions
• Manage total media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels
• Own media planning, forecasting, pacing, and in-quarter budget reallocation against efficiency and growth targets
• Integrate brand and performance media through reach, frequency, creative strategy, and channel mix
• Design and run the mix of in-house capabilities and agency partnerships; own agency relationships and build internal capabilities
• Develop AI-enabled media workflows for creative production and testing, audience modeling, budget allocation, bid strategy, reporting, and quality control
• Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to activation, conversion, product-qualified le, expansion, and retention
• Partner on attribution, incrementality testing, and media mix modeling; translate performance tradeoffs into executive-ready recommendations
• Lead and grow channel and brand media leaders, clarifying ownership, measurement, and connection to revenue

Requirements:

• 10+ years in media, performance marketing, or digital marketing, with increasing scope and leadership responsibility at a high-growth B2B and/or B2C company
• 4+ years leading teams, including hiring, coaching, performance management, and organizational design
• Deep hands-on expertise across paid search, paid social, programmatic, display, video, and mobile
• Experience with planning, forecasting, budget pacing, audience design, and performance management
• Experience owning brand media alongside performance media
• Working knowledge of brand lift measurement, reach and frequency planning, and creative performance optimization
• Track record managing significant media budgets with demonstrated impact on acquisition efficiency, pipeline, or revenue
• Experience managing agency and vendor ecosystems and building in-house capabilities
• Strong analytical fluency in attribution, incrementality testing, MMM/MTA concepts, and unit economics including CAC, LTV, and payback
• Experience marketing across self-serve, product-led, and sales-assisted motions, including consumer, SMB, and mid-market segments
• Excellent executive communication
• Preferred: agency and in-house background, AI-enabled media workflows, media strategy or planning function development, modern martech and adtech stacks, measurement disruption, multi-product portfolios, and international or EMEA media experience

Benefits: