Associate Director of Communications

Job Description:

• Manage key editorial, mission-driven projects within the communications department to expand Attendance Works’ reach
• Lead production of tools, resources, reports, handouts, toolkits, and other materials
• Establish production workflows, schedules, quality standards, and brand consistency
• Manage relationships and workflows with outside vendors, including scoping, budgeting, and quality review
• Maintain production tracking systems and communications support request processes
• Design and implement strategies to expand engagement across social media platforms
• Set social media goals and assess initiative effectiveness using analytics
• Drive traffic to the Attendance Works website, tools, webinars, and resources
• Develop social media and email promotional campaigns for products and technical assistance offerings
• Maintain a content calendar and adapt organizational content for social and email channels
• Lead production of Attendance Awareness Campaign materials and support the campaign microsite
• Recruit new campaign partners and increase engagement among existing partners
• Provide writing, design production, and promotion support for the campaign and webinar series
• Manage relationships with campaign sponsors and deliver sponsor benefits
• Support writing and editing of blog posts, promotional collateral, stories, press releases, op-eds, magazine articles, toolkit content, annual reports, and fundraising materials
• Determine project details for communications and design contractors and monitor contract budgets
• Facilitate meetings with designers and staff requesting design and production work
• Track and report on Attendance Awareness Campaign and social media performance
• Translate analytics into recommendations
• Perform other responsibilities as assigned

Requirements:

• Ten years+ professional print and digital production and project management background
• Excellent and engaging writing, editing and communication skills
• Strong project management and cross-team collaboration skills
• Ability to translate complex education and policy content for general audiences
• Strong content creation skills, including writing for social media, email campaigns, and short-form promotional content
• Knowledge of building engagement and following across LinkedIn, Facebook, Instagram, X/Twitter, and Bluesky
• Evidence of successful positive response rate for communications outreach
• Familiarity with social media management and analytics tools such as Hootsuite
• Experience with email platforms such as Constant Contact and integrating email/social campaigns
• Computer fluency in Google Suite, Word, Excel, and Adobe Suite
• Strong attention to detail and quality control
• Experience managing complex production workflows and competing priorities
• Data-informed approach to strategy, including setting performance indicators and analyzing performance
• Passion for issues affecting underserved, diverse children and youth, preschool to grade 12
• Ability to speak and write in Spanish is desirable
• Ten years of progressively responsible experience in Communications, Publishing, Journalism, or related fields
• B.A. or M.A. in English, Journalism, Publishing, Communications, or a related field preferred
• Experience working in the nonprofit sector preferred
• Experience leading multi-channel campaign communications
• Demonstrated success overseeing design and production of reports, handouts, tools, and resources for diverse education audiences
• Experience building robust social media platforms and overseeing social media campaigns
• Experience managing multiple projects, timelines, authors, and team members across departments
• Proven experience strategizing to meet measurable goals
• Experience partnering with national nonprofit organizations and advancing education initiatives at statewide and district levels preferred

Benefits:

• Fully paid medical, dental, and vision
• 401k with 5% employee match
• Basic Life Insurance
• AD&D
• STD
• LTD
• 4 weeks of paid vacation
• 12 days of paid sick leave
• 14 paid holidays
• 4 floating holidays
• Comprehensive benefits package
• Fully remote work